The School of Hard Knocks for Stressed Business People and Reluctant Entrepreneurs

This is a business club conducted by Sharrock Pitman Legal and The Reluctant Entrepreneur. It is open to all owners, managers, and board members of businesses and not for profit organisations, no matter their industry or the size or type of business.

Meetings are held quarterly, with keynote business speakers, discussion groups, business book reviews, handouts and legal spotlights. For a snippet of what takes place, view this short video clip.

The School of Hard Knocks is a hands on, very practical club. The aim is for local enterprises to improve and be successful. We want leaders of enterprises to learn from one another and to pick up on ideas from others who are outside their own industry and business experience and who might have quite different perspectives. As a leader of an enterprise, you are warmly invited to attend any of our business club meetings.

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Jessie Weatherley with Mitchell Zadow, Andre Ong and David Sharrock (May 2019)

Our Next Meeting

Our next meeting for the School of Hard Knocks will be held on Tuesday 20 August 2019 at Waverley RSL. Our event commences from 12:00pm for a 12:30pm start over lunch and finishing at 2:00pm.

Our guest speaker will be Peter Engelhardt speaking on “Brand Strategy Demystified”

This presentation is designed to help business owners better understand the concept of ‘brand’ and ‘brand strategy’ and how these business concepts can help every business build a more successful company. By studying how the World’s leading brands use a brand strategy to establish themselves and seamlessly weave their way into our daily lives, Peter has developed a seven step process that demystifies the strategic planning process they use. Over one hour you’ll see each step broken down using practical, relatable and inspiring examples.

What you will take away from the session:

  • Why brand strategy as a marketing tool is more important now than at any other time in history
  • Why most marketing doesn’t work
  • A simple concept that separates all business from the world’s leading brands, and is most likely holding you back
  • The seven steps every great brand implements to establish their point-of-difference, and how to apply them to your business
  • How to shift form running a business to building a brand you can be proud of

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